Anastasia Beverly Hills

About 10 minutes into my shift this morning, I shattered a lightbulb. The moment it broke, my soul broke and I was over everything. I had been struggling with a shelf for most of those 10 minutes, trying to get a piece out from underneath and so far all I had accomplished was carnage. Naturally,…

Origins

Three days a week I have the opportunity to do my makeup at work, and one day a week I have time to take it off and take care of my skin. I usually mask during this time, using one that addresses whatever problem I’m currently facing, but then I realized I could use this…

Cover FX + Friends

Today was a hodge podge of brands because Cover FX doesn’t have a full line. It’s a full gondola at Sephora, but only because they still 20 different foundations and setting powders and it’s cray. Not 20, but you know, it’s a lot of base makeup. My first cream contour kit was from Cover FX….

What’s going on here anyway?

Welcome to Brand Beat! I’m sure all the spambots are wondering what any of this means, and even though I have a handy page explaining my purpose, I thought it might be nice to include an introductory post as well. I’m Chelsea, yes hello. I’m glad you’re visiting. Brand Beat is an idea that began…

Clinique

There are many brands at Sephora I can’t wait to try (Marc Jacobs) and then there are brands I wish I could pretend didn’t exist (Bare Minerals), and Clinique falls somewhere in the middle. In fact, I almost skipped today because I cared so little, but my coworkers convinced me to carry on and so…

Tarte // Make Believe in Yourself

Today actually started as a great day for me and Tarte, not because of the makeup application, but because the gondola got an update. In my operations role, I spend a significant amount of time organizing and stocking the shelves. Some of the brands have really terrible shelves that make it clear whoever designed them…

Sephora Collection

Sometimes I would avoid Sephora Collection because I’m bougie and want the name recognition. Yes, I know I’m the worst. But I’m getting better I promise. Mainly because now I know that Louis Vuitton owns Sephora Collection so I’m maybe the bougiest of all. Jk. Sephora Collection stands as one of the most affordable brands…

Ulta “Haul”

I titled this ‘Ulta Haul,’ but haul is a really strong word for my purchases. ‘Five Items I Bought at Ulta’ seems like a strange title too. Obviously, as a Sephora employee, I rarely shop at Ulta. Mostly because I can get all the same products (or comparable ones) where I work at a discounted…

Too Faced

This morning I returned to one of the first brands I ever tried at Sephora. Granted, I couldn’t distinguish it from Urban Decay, but I was like a blind baby back then still waiting for the light to set me free. A first crack of light appeared when I purchased Better than Sex mascara. At…

Smashbox

Smashbox holds a special place in my heart. While I would randomly buy a product here and there from Sephora while in college, Smashbox came to my aid a recent grad starting her first real job. After getting hired, I realized I wanted to be an adult and improve my makeup game. I went to…